BUSINESS MANAGEMENT INSIGHT:

Everyone want to help moving the piano bench when it is the piano that needs to be moved.

In case you haven’t heard, YAHOO! adopted a new logo. I had to do a little research to compare it to the old one. I’m certain a small fortune went into this project and for the life of me I can’t see why. I understand the concept of branding and image change but in this case I see no likely benefits from this expenditure of time and energy other than demonstrating the clout of the new CEO. I have no particular objection but I wonder if this isn’t indicative of the tendency of companies (and people) to spend time and energy on things that don’t really matter rather than on deeper, harder, more important issues. -Michael Josephson

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