BUSINESS ETHICS INSIGHT: If you treasure trust and the good reputation it can produce, remember the oath you are required to take before you testify in court: “tell the truth, the whole truth and nothing but the truth.” – Michael Josephson

 

 I’ve never worked with a corporation that did not talk about the importance of trust as a critical component of a critical business asset – reputation. Yet I’ve worked with quite a few folks who failed to see the inevitable connection between outright lies and more subtle forms of deception and credibility, the basis of trust. Lots of people wend …