Three Sources of Moral Obligations: The Root of Business Ethics

 

 Updated December 13, 2017 Duty: The Root of Ethics A duty is an obligation to act in a certain way. Though duties arise from various sources, all duties have a moral dimension. Duties create obligations and expectations. Companies, for example, ┬áhave many duties including an obligation to treat customers and employees fairly, to assure that their products and services are …

Virtue

Virtue

 

 Like other terminology of ethics, the term virtue can be used in non-moral and moral senses. Certain positive traits we call virtues such as prudence, cheerfulness, sense of humor, frugality, and cleanliness are prized not because they demonstrate morality but because they tend to lead to personal happiness and success. In the context of ethics, virtue refers to moral excellence …