Updated December 13, 2017 Duty: The Root of Ethics A duty is an obligation to act in a certain way. Though duties arise from various sources, all duties have a moral dimension. Duties create obligations and expectations. Companies, for example, have many duties including an obligation to treat customers and employees fairly, to assure that their products and services are …
When Ethical Principles Conflict
When ethical principles conflict (e.g., when being honest may be unkind) and there is no clear-cut right response, you must choose which principle to honor. Ethical conflicts are best resolved by decisions-making strategies that help you see the moral implications of diverse choices, sort out competing claims, and evaluate the consequences of each option. The following methods may help you …